Three case studies. Three sectors. One consistent outcome: CTV that works as a business tool.
Consistently 2–9× performance improvement.
Across every sector we operate in.
The following multipliers are derived from audited campaign results. Each uses geo holdout or independent uplift methodology.
The challenge
Lloyds needed CTV to do more than generate delivery metrics. The challenge was to turn a premium medium into a measurable driver of business performance, not just an awareness line item.
What Broadlab did
Broadlab combined consultancy, an AI-powered Audience Graph, propensity modelling and closed-loop measurement to configure CTV around a real business objective rather than legacy TV or programmatic assumptions.
The outcome
The result was over £3 ROAS, with TV outperforming every other channel - a strong demonstration of what happens when consultancy, technology and outcome-led measurement are connected properly.
Campaign outcomes
Key insight
TV outperformed every other channel in the media mix.
“As Lloyds Banking Group invests to lead in data, technology and AI-driven marketing, we have worked with Broadlab to redefine what TV can do.
The challenge
Lenovo needed CTV activity to create a clear brand effect within a defined target audience, rather than relying on broad delivery signals that were difficult to translate into business confidence.
What Broadlab did
Broadlab applied its system across audience design, outcome-led measurement and optimisation to focus activity more tightly on the right viewers and generate clearer evidence of in-market impact.
The outcome
Broadlab's activity delivered a 22% awareness gain within the target audience, providing strong proof that better inputs and better measurement can translate into meaningful brand movement.
Campaign outcomes
0%
Awareness gain
Within defined target audience
What drove it
Audience Graph targeting on defined prospect segments
Daily in-flight measurement against brand lift
Creative and frequency optimisation throughout
Key insight
Better audience inputs created clearer proof of in-market impact.
“The activity we ran with Broadlab for the Smarter AI campaigns was a huge success delivering 22% awareness gains within our target audience.
The challenge
DAZN needed CTV to do more than build presence. The challenge was to translate targeting and campaign optimisation into direct subscriber growth while generating learning that could improve future activity.
What Broadlab did
Broadlab optimised daily towards likely boxing fans using a more accurate audience foundation and an outcome-led optimisation model tied directly to subscription goals.
The outcome
The campaign delivered 10,000+ subscriptions, alongside household brand uplift data that could be fed into the next campaign cycle - a strong example of Broadlab's compounding learning model in practice.
Campaign outcomes
Key insight
Optimising daily towards likely boxing fans - not broad sports audiences - made the difference.
What this enabled next
The system gets smarter with every campaign.
The brand uplift and audience data captured during the DAZN campaign fed directly into the next brief - tightening the audience model and giving the following cycle a sharper starting point. This is Broadlab's compounding intelligence model in practice.
Industry recognition
Recognised for what we build.
Thinkbox TV Planning Awards
Best use of Addressability
Broadlab for Scottish Widows
2025
Tell us what you're trying to achieve with CTV.
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