The CTV system that builds brands and drives outcomes.
Broadlab helps marketers and their agencies turn their CTV investment into measurable and compounding business growth.
Trusted by Lenovo, Lloyds Banking Group, Royal Caribbean, Heineken, DAZN and more.
Our work
Proven in practice.
Triple-channel vs organic
Scottish Widows
Cost per visit improvement
Kia / Innocean
Cost per order improvement
Wonderbly
Performance via optimisation
DAZN
What's holding CTV back.
Fragmentation
CTV is bought across multiple platforms with duplicate audiences, no unified reporting and no clear picture of what's actually working.
Focus
CTV falls between TV and digital teams, so it rarely gets the strategic focus or planning logic the channel deserves.
Metrics
Most CTV is still measured on delivery - impressions, completions, CPM - not on what it does for the business.
The Broadlab System
Fragmentation of
the TV landscape.
Broadlab is the intelligence layer that sits above fragmented CTV - unifying audience, measurement, optimisation and learning into one connected system.
Audience Graph
A privacy-safe, geo-based system for building accurate audiences from 60.3 million geo keys and 7,000+ attributes - consistent across every platform.
Outcome Measurement
Brand lift, search uplift, conversion, footfall and sales - all tracked daily, in-flight.
Optimisation Engine
AI and expert-led refinement across audience, creative, geography, supply and frequency - every single day.
Compounding Intelligence
Every campaign feeds back into the system, making the next one stronger and more precise.
Flexible support, built around your model.
Managed
Full CTV planning and activation handled end-to-end - strategy, audience, supply, measurement and optimisation.
Specialist support
Targeted expertise across audience building, in-flight measurement and continuous optimisation - plugged into your existing team.
Capability-building
For teams developing in-house CTV solutions - frameworks, tooling and training to accelerate the build.
Grow more with CTV.
Book a call. We'll show you exactly what's possible.